Ditemukan 198 dokumen yang sesuai dengan query
Muqsita Salmi, author
Fenomena budaya asal Korea Selatan atau disebut Korean Wave, memberikan pengaruh bagi kaum muda di Asia, termasuk Indonesia. Musik K-Pop menyebar luas ke seluruh dunia lewat berbagai situs dan media sosial lainnya. Dengan mendunianya K-Pop ini, membuka peluang para pemasar untuk melihat perilaku konsumen penggemar Budaya Korea Selatan ini. Penelitian...
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012
S-Pdf
UI - Skripsi (Open) Universitas Indonesia Library
Austin: Taxes American Academy of Advertising, 1988
659.1 PRO
Buku Teks Universitas Indonesia Library
Rio Ichsan Syafrizal, author
Sour Sally opening has marked the trend of frozen yogurt started in May 2008. In November 2009, Yogu Buzz by Sour Sally introduced. It is an initiation to reach a new segment, the middle to lower segment by its price scheme that lower than Sour Sally. The objective of the...
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2010
T 28221
UI - Tesis (Open) Universitas Indonesia Library
Stinnett, Bill, author
Jakarta: Elex Media Komputindo, 2005
658.83 Sti t
Buku Teks Universitas Indonesia Library
Arif Andri Wibowo, author
ABSTRAK
The Ministry of Trade revealed that there are 41 wet markets in 12 provinces in Indonesia suffering from damage, 50 percent of which are due to incomplete and inadequate market facilities. From a survey of 3,956 markets, 95 percent of them have a physical building over 25 years. In Banyumas...
Jakarta: Research and Development Agency Ministry of Home Affairs, 2018
351 JBP 10:2 (2018)
Artikel Jurnal Universitas Indonesia Library
Meister, Sandra, author
[Do brand communities really work for FMCG? Can consumers involved in brand communities be characterized by specific behavioral attributes? Are there significant differences between members and those consumers who are simply visiting the brand-community site? And do the members show a higher level of customer retention as those non-member? In...
Wiesbaden: [Springer Gabler, Springer Gabler], 2012
e20396487
eBooks Universitas Indonesia Library
Siti Sarah Kusumawardhini, author
ABSTRAK
Pertumbuhan komunitas Muslim menunjukkan jumlah yang besar dibandingkan dengan populasi dunia. Selain itu, masyarakat Muslim juga ditemukan untuk menjadi target pasar yang besar bagi perusahaan consumer goods. Merek Islam atau Halal adalah salah satu konsep pemasaran untuk mencapai masyarakat Muslim di mana dasar branding Islam didasarkan pada hukum dan pedoman...
2016
T-Pdf
UI - Tesis (Membership) Universitas Indonesia Library
Kharisma Aditya, author
ABSTRAK
Tujuan penelitian ini adalah untuk menganalisis pengaruh bauran pemasaran untuk event Jazz Goes To Campus 39 terhadap purchase intention calon penontonnya. Penelitian dilakukan dengan pendekatan kuantitatif. Sampel penelitian terdiri atas 100 responden yang merupakan laki ndash; laki maupun perempuan dengan usia 17 tahun keatas, telah mengetahui event Jazz Goes To...
2017
S66592
UI - Skripsi (Membership) Universitas Indonesia Library
"This book brings together the best practices for entry and expansion of global brands into Islamic countries and is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company"--Provided by publisher...
Hershey, PA: Business Science Reference, an imprint of IGI Global, 2015
658.84 ISL
Buku Teks Universitas Indonesia Library
Sheth, Jagdish N., author
Drawing from decades of research, Genes,Climate, and Consumption Culture: Connecting the Dots demonstrates howclimate dictates culture and consumption...
United Kingdom: Emerald, 2017
e20469560
eBooks Universitas Indonesia Library
