Hasil Pencarian

Ditemukan 185 dokumen yang sesuai dengan query

Lal, Rajiv, author

Marketing management : text and cases

New York: McGraw-Hill, 2005

658.8 LAL m

Buku Teks Universitas Indonesia Library

Generationext ketika peran positioning statement digantikan oleh strategi distribusi disusun

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2000

S19271

UI - Skripsi (Membership) Universitas Indonesia Library

Tung Desem Waringin, author

Marketing revolution

Jakarta : Gramedia Pustaka Utama, 2008

380 TUN m

Buku Teks Universitas Indonesia Library

Kotler, Philip, author

Marketing management : analysis, planning, implementation, and control

London: Prentice-Hall, 1991

658.5 KOT m

Buku Teks Universitas Indonesia Library

Marketing in and for a sustainable society

This special issue will assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Reviews have been written for impact on marketing thought and clearly articulate the significance, and present critical perspectives and...

United Kingdom: Emerald, 2016

e20469398

eBooks Universitas Indonesia Library