Hasil Pencarian

Ditemukan 2521 dokumen yang sesuai dengan query

Malhotra, Naresh K., author

Marketing research: an applied orientation

Delhi: Pearson India Education, 2016

658.83 MAL m

Buku Teks Universitas Indonesia Library

Kelly, Lois, 1955- , author

Beyond buzz: the next generation of word-of-mouth marketing

It's official: the old marketing model is dead, and word of mouth is king. But while a lot of attention has been paid to the mechanics of creating buzz, only the savviest of marketers have learned to focus on crafting the right kind of message -- because without it, even...

New York: American Management Association, 2007

e20443642

eBooks Universitas Indonesia Library

Harden, Leland, author

Marketing by the numbers: how to measure and improve the ROI of any campaign

With marketing budgets stretched tight, it's harder than ever to justify expenditures, and ensure that marketing dollars are spent in ways that get results. Market ing by the Numbers shows readers how to implement, evaluate, and utilize key analytics to maximize marketing ROI. Explaining best practices and the most useful...

New York: [American Management Association;, ], 2011

e20440635

eBooks Universitas Indonesia Library