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Found 167145 Document(s) match with the query 20331288
Pengaruh persepsi kepribadian merek terhadap preferensi merek, sikap loyalitas merek, dan perilaku word-of-mouth : studi kasus Restoran Pizza Hut = The effects of brand personality perceptions toward brand preference, attitudinal brand loyalty, and word-of-mouth behavior : case study Pizza Hut Restaurant
Author : Audrie Diandra Satvika, author
Call Number : S45650
Collection Type : UI - Skripsi Membership
Location : Universitas Indonesia Library
Analisis hubungan coolness dan citra merek terhadap preferensi merek (studi pada ponsel pintar iphone) = Analysis of relationship between coolness and brand image toward brand preference study iphone smartphone
Author : Sihite, Ester Lydya Natalina, author
Call Number : T43766
Collection Type : UI - Tesis Membership
Location : Universitas Indonesia Library
Pengaruh kongruensi citra diri terhadap preferensi merek H & M (studi pada pengunjung H M Grand Indonesia) = The effect of self image congruence on H&M s brand preference (study of Grand Indonesia HMm's visitors)
Author : Annisa Hidayati Pertiwi, author
Call Number : S55458
Collection Type : UI - Skripsi Membership
Location : Universitas Indonesia Library
Analisis pengaruh Brand Personality terhadap Trust, Attachment, dan Commitment to the Brand : studi kasus Teh Botol Sosro = The impact of Brand Personality on Trust, Attachment, and Commitment to the Brand : case study Teh Botol Sosro
Author : Ferdyta Azhar, author
Call Number : S44302
Collection Type : UI - Skripsi Membership
Location : Universitas Indonesia Library
Pengaruh respon potential customer atas rebranding BUMN terhadap customer-based brand equity dan brand preference; studi pada transformasi PT. Pos Indonesia Persero dari postal company menjadi network company = The influence of potential customer's response on rebranding toward customer based brand equity and brand preference; a study on PT. Pos Indonesia's corporate transformation of postal company into network company
Author : Fike Kireina, author
Call Number : S54435
Collection Type : UI - Skripsi Membership
Location : Universitas Indonesia Library
Pengaruh Celebrity Endorsement, Product Involvement, dan Need for Cognition terhadap sikap dan minat membeli konsumen = The effects of Celebrity Endorsement, Product Involvement and Need for Cognition to attitude toward the advertisement attitude toward the brand and purchase intention / Aria Cendana Kusuma
Author : Aria Cendana Kusuma, author
Call Number : T34766
Collection Type : UI - Tesis Membership
Location : Universitas Indonesia Library
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