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Found 130002 Document(s) match with the query 20349603
Peran endorser dalam meningkatkan pengaruh perceived value terhadap purchase intention studi kasus : TVC Pertamax versi Vino G. Bastian = Endorser's role in increasing influence of perceived value toward purchase intention : case : study Vino G. Vastian's TVC Pertamax / Yosep Iswadi
Author : Yosep Iswadi, author
Call Number : T-Pdf
Collection Type : UI - Tesis Membership
Location : Universitas Indonesia Library
Analisis pengaruh dual credibity model : endorser dan corporate credibility terhadap attitudes, purchase intention, dan purchase action : studi kasus Titi Rajo Bintang pada Mirai Ocha = Analysis of the influence of dual credibility model endorser and corporate credibility on attitudes, purchase intention, and purchase action : case study Titi Rajo Bintang on Mirai Ocha
Author : Reysha Sy. Munir, author
Call Number : T-Pdf
Collection Type : UI - Tesis Membership
Location : Universitas Indonesia Library
Pengaruh Korean Celebrity Celebrity Endorser Credibility terhadap Purchase Intention dengan Moderasi Fear of Missing Out (FOMO) = The Influence of Korean Celebrity Endorser Credibility on Purchase Intention with Moderation of Fear of Missing Out (FOMO)
Author : Audina Chairun Nisa, author
Call Number : T-pdf
Collection Type : UI - Tesis Membership
Location : Universitas Indonesia Library
Pengaruh Perceived Influence, Brand Engagement in Self-Concept, dan Brand Expected Value Terhadap Intention to Purchase Recommended Brand (Studi pada Beauty Vlogger Sebagai Digital Influencer) = The Influence of Perceived Influence, Brand Engagement in Self- Concept, and Brand Expected Value on Intention to Purchase Recommended Brands (Study on Beauty Vlogger as Digital Influencer)
Author : Qorry Seila Fauziyah, author
Call Number : S-Pdf
Collection Type : UI - Skripsi Membership
Location : Universitas Indonesia Library
Analisis pengaruh cognitive dan affective responses terhadap Website Attitude, Brand Attitude, dan Purchase Intention dari iklan internet : studi kasus iklan Pizza Hut di website Detik.com = Analysis of influence the cognitive and affective response to the website attitude brand attitude and purchase intention from web advertising : case study Pizza Hut advertisement in Detik.com website
Author : Luthfi Abdurrahman, author
Call Number : S45550
Collection Type : UI - Skripsi Membership
Location : Universitas Indonesia Library
Pengaruh Kredibilitas Endorser terhadap Kredibilitas Merek dan Intensi Pembelian: Studi Kasus Platform E-Commerce = The Effect of Endorser Credibility on Brand Credibility and Purchase Intention: The Case of E-Commerce Platform
Author : M. Ali Akbar Sabturil S., author
Call Number : S-pdf
Collection Type : UI - Skripsi Membership
Location : Universitas Indonesia Library
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