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Found 171287 Document(s) match with the query 20349759
Analisa pengaruh jenis produk, jenis iklan dan jenis kelamin terhadap attitude toward advertising dan attitude toward brand serta dampaknya bagi purchase intention = Analysis of the effect of product advertising and gender on attitude toward advertising and attitude toward brand and their impacts on purchase intention
Author : Silvy Noviana, author
Call Number : T34977
Collection Type : UI - Tesis Membership
Location : Universitas Indonesia Library
Pengaruh Kongruensi dan Asosiasi Gender Spesifik pada Iklan atas Sikap Terhadap Iklan, Sikap Terhadap Merek, dan Minat Membeli = Influence of Congruence and Specific Gender Association in Advertisements over Attitude toward Advertising, Attitude toward Brand, and Purchase Intention
Author : Ageng Tantular, author
Call Number : T-pdf
Collection Type : UI - Tesis Membership
Location : Universitas Indonesia Library
Analisa pengaruh penambahan headline pada iklan metafora gambar terhadap elaborasi kognitif, elaborasi afektif, sikap terhadap iklan, dan sikap terhadap merek = Analysis of the effect of adding headline on pictorial metaphor advertising toward cognitive elaboration affective elaboration attitude toward advertising and attitude toward the brand
Author : Hablina Arifianti, author
Call Number : T42261
Collection Type : UI - Tesis Membership
Location : Universitas Indonesia Library
Faktor-faktor yang membentuk attitude toward SMS location-based advertising dan dampaknya terhadap purchase intention: studi kasus: Krispy Kreme = Antecedents of attitude toward SMS location-based advertising and their impacts on purchase intention: case study: Krispy Kreme
Author : Avitasya Febryani Syahrial, author
Call Number : S70002
Collection Type : UI - Skripsi Membership
Location : Universitas Indonesia Library
Pengaruh implementasi online behavioral advertising terhadap attitude toward the ad dan purchase intention pada e-marketplace di Indonesia = The Effect of online behavioral advertising implementation on attitude toward and purchase intention in Indonesian e-marketplace
Author : Tamas Fachryto, author
Call Number : T-Pdf
Collection Type : UI - Tesis Membership
Location : Universitas Indonesia Library
Pengaruh implementasi online behavioral advertising terhadap attitude toward the ad dan purchase intention pada E-Marketplace di Indonesia = The effect of online behavioral advertising implementation on attitude toward the ad and purchase Intention in Indonesian E-Marketplace
Author : Tamas Fachryto, author
Call Number : T49808
Collection Type : UI - Tesis Membership
Location : Universitas Indonesia Library
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