Hasil Pencarian

Ditemukan 192346 dokumen yang sesuai dengan query 20390257
Analisa pengaruh penambahan headline pada iklan metafora gambar terhadap elaborasi kognitif, elaborasi afektif, sikap terhadap iklan, dan sikap terhadap merek = Analysis of the effect of adding headline on pictorial metaphor advertising toward cognitive elaboration affective elaboration attitude toward advertising and attitude toward the brand
Pengarang : Hablina Arifianti, author
No. Panggil : T42261
Jenis Koleksi : UI - Tesis Membership
Lokasi : Universitas Indonesia Library
Analisa pengaruh jenis produk, jenis iklan dan jenis kelamin terhadap attitude toward advertising dan attitude toward brand serta dampaknya bagi purchase intention = Analysis of the effect of product advertising and gender on attitude toward advertising and attitude toward brand and their impacts on purchase intention
Pengarang : Silvy Noviana, author
No. Panggil : T34977
Jenis Koleksi : UI - Tesis Membership
Lokasi : Universitas Indonesia Library
Pengaruh Kongruensi dan Asosiasi Gender Spesifik pada Iklan atas Sikap Terhadap Iklan, Sikap Terhadap Merek, dan Minat Membeli = Influence of Congruence and Specific Gender Association in Advertisements over Attitude toward Advertising, Attitude toward Brand, and Purchase Intention
Pengarang : Ageng Tantular, author
No. Panggil : T-pdf
Jenis Koleksi : UI - Tesis Membership
Lokasi : Universitas Indonesia Library
Analisis pengaruh cognitive dan affective responses terhadap Website Attitude, Brand Attitude, dan Purchase Intention dari iklan internet : studi kasus iklan Pizza Hut di website Detik.com = Analysis of influence the cognitive and affective response to the website attitude brand attitude and purchase intention from web advertising : case study Pizza Hut advertisement in Detik.com website
Pengarang : Luthfi Abdurrahman, author
No. Panggil : S45550
Jenis Koleksi : UI - Skripsi Membership
Lokasi : Universitas Indonesia Library
Sikap terhadap iklan: suatu kajian literatur pada jurnal of advertising 'the determinants of consumers' attitude towards advertising' = Attitude toward advertising: a literature study of the jurnal of advertising 'the determinants of consumers' attitude towards advertising'
Pengarang : Vania Assyfa Chandra, author
No. Panggil : MK-Pdf
Jenis Koleksi : UI - Makalah dan Kertas Kerja
Lokasi : Universitas Indonesia Library
Perbedaan pengaruh daya tarik iklan dengan pendekatan emosional & informasional (rasional) terhadap sikap pada merek serta minat beli. Studi kasus: pertamax pertamina = Differences influence of the advertising appeals with emotional and informational (rational) approach against attitude toward brand and purchase intention. Case study: pertamax pertamina
Pengarang : Rifa Atuz Zulfa Widayati, author
No. Panggil : S53492
Jenis Koleksi : UI - Skripsi Membership
Lokasi : Universitas Indonesia Library
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