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Found 209295 Document(s) match with the query 20412157
Analisis pengaruh dimensi daya tarik fisik sumber kredibilitas dan kongruensi merek selebriti pendukung terhadap sikap dan niat beli konsumen studi kasus Yamaha Indonesia Motor manufacturing = Analysis of dimensions effect of physical attractiveness credibility source and brand congruency on consumers attitude and purchase intention case study yamaha Indonesia Motor Manufacturing
Author : Fazrry, author
Call Number : S60373
Collection Type : UI - Skripsi Membership
Location : Universitas Indonesia Library
Pengaruh penggunaan celebrity endorser dalam iklan dan pensponsoran siaran langsung MotoGP terhadap purchase intention dengan variabel mediasi brand image. Studi kasus: Yamaha Indonesia Motor Manufacturing (YIMM) = The effect of using celebrity endorser in advertisement and MotoGP live broadcast sponsorship to purchase intention with brand image as mediating variable. Case study Yamaha Indonesia Motor Manufacturing (YIMM)
Author : Kevin Komala, author
Call Number : S-Pdf
Collection Type : UI - Skripsi Membership
Location : Universitas Indonesia Library
Pengaruh faktor kredibilitas celebrity endorsement daya tarik, kepercayaan, dan keahlian terhadap kredibilitas merek dan minta pembelian studi pada merek mitsubishi = The impact of source credibility of celebrity endorsement attractiveness trustworthiness and expertise towards purchase intention and brand credibility as mediator variable case study on mitsubishi
Author : Ardiyasa Narendra, author
Call Number : T48839
Collection Type : UI - Tesis Membership
Location : Universitas Indonesia Library
Pengaruh Endorser dan Kredibilitas Merek terhadap Minat Beli yang Dimediasi oleh Sikap terhadap Merek dan Kredibilitas Merek: Studi Merek Fashion Lokal Indonesia = The Impact of Endorser and Brand Credibility on Purchase Intention Mediated by Attitude towards Brand and Brand Credibility: A Study on Indonesia Local Fashion Brands
Author : Salsabila Firyal Fitri, author
Call Number : S-pdf
Collection Type : UI - Skripsi Membership
Location : Universitas Indonesia Library
Pengaruh kredibilitas pendukung ?Abel Cantika? terhadap sikap merek, kredibilitas merek, dan minat beli pengikut milenial akun Instagram Make Over = The effect of endorser ?Abel Cantika? credibility on brand attitude, brand credibility, and purchase intention of millennial followers on make over Instagram
Author : Christie Kirana, author
Call Number : S-pdf
Collection Type : UI - Skripsi Membership
Location : Universitas Indonesia Library
Analisis pengaruh sikap konsumen terhadap kredibilitas endorser, merek, dan intensi pembelian sehubungan dengan celebrity endorsement = Analysis of consumer's attitude effect to credibility endorser. brand, and purchase intention related to celebrity endorsement
Author : Shoffan Ardhika Wijoyo, author
Call Number : S70046
Collection Type : UI - Skripsi Membership
Location : Universitas Indonesia Library
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