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Found 191522 Document(s) match with the query 20412271
Respon konsumen terhadap brand extension pada tingkat perceived fit dan familiarity yang berbeda = Consumer's response towards brand extension on different levels of perceived fit and familiarity
Author : Ravi Rahadian Ambardy, author
Call Number : S59409
Collection Type : UI - Skripsi Membership
Location : Universitas Indonesia Library
Pengaruh Customer-Brand Relationship dan Brand Equity terhadap Brand Extension Acceptance, Studi Pada Konsumen Instagram Shop pada Masa Pandemi Covid-19 = The Effect of Customer Brand Relationship and Brand Equity Towards Brand Extension Acceptance: Study of Instagram Shop users during the Covid-19 Pandemic
Author : Randhika Ikra Ramadhan, author
Call Number : S-pdf
Collection Type : UI - Skripsi Membership
Location : Universitas Indonesia Library
Pengaruh brand extension terhadap brand image: studi pada produk Lifebuoy sampo = The effect of brand extension towards brand image: a study on Lifebuoy shampoo
Author : Sonia Gabriella, author
Call Number : S62373
Collection Type : UI - Skripsi Membership
Location : Universitas Indonesia Library
Pengaruh loyalitas akan merek induk, persepsi kesamaan antara merek induk dan merek ekstensi, dan keterlibatan konsumen akan kategori produk ekstensi, terhadap evaluasi dan intensitas pembelian ekstensi merek deodorant dari adidas = Effects of loyalty towards parent brand, similarity between parent brand and extended brand, and consumer involvement towards extended product category, towards attitude regarding brand extension of adidas deodorant and purchase intention towards brand extension of deodorant from adidas
Author : Iksan Basuki, author
Call Number : T-Pdf
Collection Type : UI - Tesis Membership
Location : Universitas Indonesia Library
Analisis faktor-faktor yang mempengaruhi evaluasi kualitas brand extension : penelitian pada tiga merek convenience products
Author : Sri Hartanti, author
Call Number : T20242
Collection Type : UI - Tesis Membership
Location : Universitas Indonesia Library
Pengaruh penggunaan Brand Extension pada Brand Awareness dalam Partai Politik (studi pada Tunas Indonesia Raya) = The Effect of brand extension toward brand awareness on political party
Author : Yuni Winingsih, author
Call Number : S-Pdf
Collection Type : UI - Skripsi Open
Location : Universitas Indonesia Library
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