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Found 182639 Document(s) match with the query 20445610
Pengaruh familiaritas dan keselarasan, terhadap kredibilitas duta iklan dan kredibilitas merek, dalam membentuk ekuitas merek berbasis konsumen = Impact of endorser familiarity and endorser brand congruence toward credibility of celebrity endorser and brand credibility to build consumer based brand equity / Miranti Hikmayudi
Author : Miranti Hikmayudi, author
Call Number : T-Pdf
Collection Type : UI - Tesis Membership
Location : Universitas Indonesia Library
Analisis pengaruh kredibilitas endorser terhadap sikap konsumen pada iklan, merek dan minat pembelian : studi kasus: Agnes Monica dalam iklan simPATI = Endorser credibility effects on consumer's attitudes toward advertisement brand attitude and purchase intention : case study: Agnes Monica on simPATI advertisement
Author : Ratna Endatetha, author
Call Number : S44365
Collection Type : UI - Skripsi Membership
Location : Universitas Indonesia Library
Analisis pengaruh ideal self-congruence dan emotional brand attachment terhadap perilaku konsumen: compulsive buying, brand loyalty, dan external trash-talking: studi pada produk-produk fashion = The impact of ideal self-congruence and emotional brand attachment toward consumer's behavior: compulsive buying, brand loyalty, and external trash-talking: study on fashion products
Author : Karima Dhiya Dharanathi, author
Call Number : S-Pdf
Collection Type : UI - Skripsi Membership
Location : Universitas Indonesia Library
Pengaruh pop-up store experience terhadap kesediaan membayar dan loyalitas merek konsumen = The effect of pop-up store experience on consumer's willingness to pay and brand loyalty
Author : Marsya Monazella, author
Call Number : S-Pdf
Collection Type : UI - Skripsi Membership
Location : Universitas Indonesia Library
Analisis pengaruh brand personality, brand experience, brand trust, brand love dan nostalgia terhadap consumer brand loyalty: studi kasus: minyak kayu putih Cap Lang dan Blue Band = Analyzing the impact of brand personality brand experience brand trust brand love and nostalgia on consumer brand loyalty: case study: minyak kayu putih Cap Lang and Blue Band
Author : Hana Herwika Maulidia, author
Call Number : S68918
Collection Type : UI - Skripsi Membership
Location : Universitas Indonesia Library
Pengaruh Consumer Participation terhadap Consumer Brand Engagement dan Brand Loyalty: Studi pada Merek Kecantikan Lokal Indonesia = The Effect of Consumer Participation on Consumer Brand Engagement and Brand Loyalty: The Study on Indonesian Local Beauty Brand
Author : Kesly Viera Anindhita Hapsari, author
Call Number : S-pdf
Collection Type : UI - Skripsi Membership
Location : Universitas Indonesia Library
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