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Ditemukan 169463 dokumen yang sesuai dengan query 20455585
Pengaruh loyalitas akan merek induk, persepsi kesamaan antara merek induk dan merek ekstensi, dan keterlibatan konsumen akan kategori produk ekstensi, terhadap evaluasi dan intensitas pembelian ekstensi merek deodorant dari adidas = Effects of loyalty towards parent brand, similarity between parent brand and extended brand, and consumer involvement towards extended product category, towards attitude regarding brand extension of adidas deodorant and purchase intention towards brand extension of deodorant from adidas
Pengarang : Iksan Basuki, author
No. Panggil : T-Pdf
Jenis Koleksi : UI - Tesis Membership
Lokasi : Universitas Indonesia Library
Pengaruh Customer-Brand Relationship dan Brand Equity terhadap Brand Extension Acceptance, Studi Pada Konsumen Instagram Shop pada Masa Pandemi Covid-19 = The Effect of Customer Brand Relationship and Brand Equity Towards Brand Extension Acceptance: Study of Instagram Shop users during the Covid-19 Pandemic
Pengarang : Randhika Ikra Ramadhan, author
No. Panggil : S-pdf
Jenis Koleksi : UI - Skripsi Membership
Lokasi : Universitas Indonesia Library
Pengaruh Brand Trust dan Brand Affect terhadap Brand Loyalty pada Merek Apple (Studi pada Pengguna Merek Apple di Jakarta) = The Effects of Brand Trust and Brand Affect on Brand Loyalty of Apple (Study on Apple?s Users in Jakarta)
Pengarang : Asri Andiani, author
No. Panggil : T-pdf
Jenis Koleksi : UI - Skripsi Membership
Lokasi : Universitas Indonesia Library
Islamic Brand Equity: Pengaruh Perceived Quality, Corporate Brand Image dan Brand Personality terhadap Brand Loyalty melalui Mediasi Brand Attitude (Analisis komunikasi pemasaran merek kosmetik Wardah) = Islamic Brand Equity: The Effect of Perceived Quality Corporate Brand Image and Brand Personality to Brand Loyalty through Brand Attitude Mediation (Marketing Communication Analysis of Wardah Cosmetic)
Pengarang : Putri Diah Lestari, author
No. Panggil : T48689
Jenis Koleksi : UI - Tesis Membership
Lokasi : Universitas Indonesia Library
Analisis Pengaruh SNS Brand Community Experience dan Community Commitment terhadap Brand Attitude dan Repurchase Intention. Studi Kasus: BTS Twitter Brand Community = The Impact of SNS Brand Community Experience and Community Commitment towards Brand Attitude and Repurchase Intention. Case Study: BTS Twitter Brand Community
Pengarang : Andrea Kirana Anggreni, author
No. Panggil : S-pdf
Jenis Koleksi : UI - Skripsi Membership
Lokasi : Universitas Indonesia Library
Pengaruh ekstensi merek terhadap ekuitas merek Gojek = The effect of brand extensions towards the brand equity of Gojek
Pengarang : Muhammad Adjie, author
No. Panggil : S66175
Jenis Koleksi : UI - Skripsi Membership
Lokasi : Universitas Indonesia Library
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