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Ditemukan 204125 dokumen yang sesuai dengan query 20455592
Perbandingan penerapan brand functional value dan brand experiential value terhadap evaluasi konsumen pada local-foreign branding: sebuah studi eksperimen = A comparison between the application of brand functional value and brand experiential value toward consumer evaluation on local foreign branding: an experimental study
Pengarang : Asysyifa Azzahra, author
No. Panggil : T-Pdf
Jenis Koleksi : UI - Tesis Membership
Lokasi : Universitas Indonesia Library
Analisis hubungan coolness dan citra merek terhadap preferensi merek (studi pada ponsel pintar iphone) = Analysis of relationship between coolness and brand image toward brand preference study iphone smartphone
Pengarang : Sihite, Ester Lydya Natalina, author
No. Panggil : T43766
Jenis Koleksi : UI - Tesis Membership
Lokasi : Universitas Indonesia Library
Analisis pengaruh Brand Personality terhadap Trust, Attachment, dan Commitment to the Brand : studi kasus Teh Botol Sosro = The impact of Brand Personality on Trust, Attachment, and Commitment to the Brand : case study Teh Botol Sosro
Pengarang : Ferdyta Azhar, author
No. Panggil : S44302
Jenis Koleksi : UI - Skripsi Membership
Lokasi : Universitas Indonesia Library
Pengaruh respon potential customer atas rebranding BUMN terhadap customer-based brand equity dan brand preference; studi pada transformasi PT. Pos Indonesia Persero dari postal company menjadi network company = The influence of potential customer's response on rebranding toward customer based brand equity and brand preference; a study on PT. Pos Indonesia's corporate transformation of postal company into network company
Pengarang : Fike Kireina, author
No. Panggil : S54435
Jenis Koleksi : UI - Skripsi Membership
Lokasi : Universitas Indonesia Library
Pengaruh persepsi kepribadian merek terhadap preferensi merek, sikap loyalitas merek, dan perilaku word-of-mouth : studi kasus Restoran Pizza Hut = The effects of brand personality perceptions toward brand preference, attitudinal brand loyalty, and word-of-mouth behavior : case study Pizza Hut Restaurant
Pengarang : Audrie Diandra Satvika, author
No. Panggil : S45650
Jenis Koleksi : UI - Skripsi Membership
Lokasi : Universitas Indonesia Library
Analisis pengaruh store image dan store brand price image terhadap purchase intention pada private label brand di Indonesia : studi kasus Watsons Personal Care Indonesia = Analysis effects of store image and store brand price image on purchase intention private label brand in Indonesia : study case Watsons Personal Care Indonesia
Pengarang : Khoirun Nisa Bahri, author
No. Panggil : S46552
Jenis Koleksi : UI - Skripsi Membership
Lokasi : Universitas Indonesia Library
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