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Found 165164 Document(s) match with the query 20473651
Intensi membeli konsumen meningkat? Dampak iklan dengan proses humor arousal-safety dan kebutuhan akan humor sebagai moderator = Increased consumer's purchase intention? The impact of advertisement with arousal-safety humor process and need for humor as moderator
Author : Sinaga, Andre Patio, author
Call Number : S-pdf
Collection Type : UI - Skripsi Membership
Location : Universitas Indonesia Library
Pengaruh proses humor incongruity-resolution dan arousal-safety pada sikap terhadap iklan dengan moderator kebutuhan akan kognisi = The effect of incongruity resolution and arousal safety humor process on attitude towards the ad with need for cognition as moderator
Author : Syifa Khairunnisa, author
Call Number : S-Pdf
Collection Type : UI - Skripsi Membership
Location : Universitas Indonesia Library
Pengaruh relatedness humor terhadap sikap terhadap iklan dengan need for cognition sebagai moderator = The impact of humor relatedness towards attitude toward the ad with need for cognition as moderator role
Author : Nathasia Carissa, author
Call Number : S-pdf
Collection Type : UI - Skripsi Membership
Location : Universitas Indonesia Library
Apakah anda perlu berpikir sebelum membeli? peran rasa takut dan humor pada iklan helm = Do you need to think before buying the role of fear and humorous helmet ads
Author : Amira Budi Mutiara, author
Call Number : S-Pdf
Collection Type : UI - Skripsi Membership
Location : Universitas Indonesia Library
Humor dan Budaya (Studi: Iklan Humor dan Persepsi Konsumen) = Humor and culture (Study: Humor Advertising and Consumer Perception)
Author : Faza Fat han Fadhilah, author
Call Number : T-pdf
Collection Type : UI - Tesis Membership
Location : Universitas Indonesia Library
Analisis penggunaan iklan humor yang satir terhadap sikap terhadap iklan, belief terhadap merek dan sikap terhadap merek
Author : Hutabarat, Samuel Erik
Call Number : T23174
Collection Type : UI - Tesis Membership
Location : Universitas Indonesia Library
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