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Found 155212 Document(s) match with the query 20506961
Membandingkan Selebritas Tradisional dan Influencer Dalam Interaksi Parasosial, Autentisitas Personal, Persepsi Interaktivitas, dan Niat Beli = Comparing Traditional Celebrity and Influencer in Parasocial Interaction, Personal Authenticity, Perceived Interactivity, and Purchase Intention
Author : Jacinta Dianti, author
Call Number : S-pdf
Collection Type : UI - Skripsi Membership
Location : Universitas Indonesia Library
Pengaruh Perceived Influence, Brand Engagement in Self-Concept, dan Brand Expected Value Terhadap Intention to Purchase Recommended Brand (Studi pada Beauty Vlogger Sebagai Digital Influencer) = The Influence of Perceived Influence, Brand Engagement in Self- Concept, and Brand Expected Value on Intention to Purchase Recommended Brands (Study on Beauty Vlogger as Digital Influencer)
Author : Qorry Seila Fauziyah, author
Call Number : S-Pdf
Collection Type : UI - Skripsi Membership
Location : Universitas Indonesia Library
PEMASARAN MEDIA SOSIAL SELEBRITI: PENGARUH KREDIBILITAS DAN HUBUNGAN PARA-SOSIAL TERHADAP NIAT PEMBELIAN, MENGGUNAKAN BLACKPINK SEBAGAI ENDORSER = Social Media Marketing of Celebrity: The Effect of Credibility and Para-social Relationship on Purchase Intention, Using Blakcpink as an Endorser
Author : Muhammad Aqsa, author
Call Number : S-pdf
Collection Type : UI - Skripsi Membership
Location : Universitas Indonesia Library
Pengaruh penggunaan celebrity endorser dalam iklan dan pensponsoran siaran langsung MotoGP terhadap purchase intention dengan variabel mediasi brand image. Studi kasus: Yamaha Indonesia Motor Manufacturing (YIMM) = The effect of using celebrity endorser in advertisement and MotoGP live broadcast sponsorship to purchase intention with brand image as mediating variable. Case study Yamaha Indonesia Motor Manufacturing (YIMM)
Author : Kevin Komala, author
Call Number : S-Pdf
Collection Type : UI - Skripsi Membership
Location : Universitas Indonesia Library
Pengaruh Korean Celebrity Celebrity Endorser Credibility terhadap Purchase Intention dengan Moderasi Fear of Missing Out (FOMO) = The Influence of Korean Celebrity Endorser Credibility on Purchase Intention with Moderation of Fear of Missing Out (FOMO)
Author : Audina Chairun Nisa, author
Call Number : T-pdf
Collection Type : UI - Tesis Membership
Location : Universitas Indonesia Library
Analisis Pengaruh Celebrity Endorsement terhadap Intensi Pembelian Konsumen melalui Curiosity di Media Sosial = Analysis of the Effect of Celebrity Endorsement towards Consumer Purchase Intention through Curiosity on Social Media
Author : Rosalin Amanda, author
Call Number : S-pdf
Collection Type : UI - Skripsi Membership
Location : Universitas Indonesia Library
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