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Found 162541 Document(s) match with the query 20515184
Cause related marketing: Peran moral identity centrality, brand social responsibility image, brand emotional attachment, dan brand experience dalam mempengaruhi intensi membeli = Cause related marketing: The role of moral identity centrality, brand social responsibility image, brand emotional attachment, and brand experience in affecting purchase intention
Author : Raka Bimo Darmawan, author
Call Number : S-pdf
Collection Type : UI - Skripsi Membership
Location : Universitas Indonesia Library
Pengaruh cause-related marketing, corporate image, consumers attitude dan brand attractiveness terhadap intensi pembelian konsumen pada perusahaan sosial = Impact of cause related marketing corporate image consumers attitude and brand attractiveness toward consumer purchase intention on social enterprise
Author : Maria Mahdalena, author
Call Number : S65112
Collection Type : UI - Skripsi Membership
Location : Universitas Indonesia Library
Pengaruh brand experience dalam membangun Consumer Based Brand Equity (CBBE) pada aplikasi transportasi online di Indonesia: mediasi emotional brand attachment = The effect of brand experience on Consumer-Based Brand Equity (CBBE) development in online transportation platform in Indonesia: mediation of emotional brand attachment
Author : Zannaria Adi Tasya, author
Call Number : T-pdf
Collection Type : UI - Tesis Membership
Location : Universitas Indonesia Library
Pengaruh Self-Construal Terhadap Intensi Pembelian dan Brand Attitude Terhadap Cause-Related Marketing: Peran Mediasi dari Empati = The Effect of Self-Construal on Consumer's Purchase Intention and Brand Attitude Towards Cause-Related Marketing: The Mediating Role of Empathy
Author : Nadira Salsabila Zulhambri, author
Call Number : MK-pdf
Collection Type : UI - Makalah dan Kertas Kerja
Location : Universitas Indonesia Library
Analisis Cause-related Marketing terhadap brand image dalam membangun brand loyalty : studi kasus pada Program Uniqlo UT Peace For All = Analysis of Cause-related Marketing on brand image in building brand loyalty : a case study of Uniqlo UT Peace For All
Author : Syarrifa Fauzia Pramodya Ramadhina, author
Call Number : MK-pdf
Collection Type : UI - Makalah dan Kertas Kerja
Location : Universitas Indonesia Library
Pengaruh Human Brand Identity dan Branding Communication terhadap Brand Image dan Brand Love Selebritas = Effect of Human Brand Identity and Brand Communication towards Brand Image and Brand Love of Celebrities
Author : Lubis, Mawar Winona, author
Call Number : T-pdf
Collection Type : UI - Tesis Membership
Location : Universitas Indonesia Library
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