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Ditemukan 150100 dokumen yang sesuai dengan query 20518535
Pengaruh Digital Influencer dan Brand Engagement in Self Concept terhadap Intention to Purchase Konsumen = The Role of Digital Influencer and Brand Engagement in Self Concept on Consumer Intention to Purchase
Pengarang : Fransiskus Ryan Satya Dewangga, author
No. Panggil : S-pdf
Jenis Koleksi : UI - Skripsi Membership
Lokasi : Universitas Indonesia Library
Pengaruh Karakteristik Influencer Terhadap Loyalty to Influencer, Product Attitude, dan Purchase Intention = The Effect of Influencer Characteristics on Loyalty to Influencer, Product Attitude, and Purchase Intention
Pengarang : Panggabean, Ririn Novita, author
No. Panggil : T-pdf
Jenis Koleksi : UI - Tesis Membership
Lokasi : Universitas Indonesia Library
Pengaruh Tingkat Influencer, Kredibilitas Sumber, dan Homofili Sumber terhadap Niat Melakukan Pola Hidup Sehat dengan Minum Jamu = Effect of Influencer Type, Source Credibility, and Source Homophily on Intention to Adopt a Healthy Lifestyle by Drinking Herbal Medicine (Jamu)
Pengarang : Firda Ayu Kusuma Dewi Subagyo, author
No. Panggil : T-pdf
Jenis Koleksi : UI - Tesis Membership
Lokasi : Universitas Indonesia Library
Hubungan Kredibilitas dan Daya Tarik Influencer terhadap Brand Trust Perusahaan (Studi Mengenai Hubungan Influencer Korea Reomit Terhadap Kepercayaan Masyarakat Kepada PT. Bank Negara Indonesia Persero, Tbk.) = The Relationship between Credibility and Attractiveness of Influencers on Company Brand Trust (Study on the Relationship of Korean Reomit Influencer on Public Trust toward PT. Bank Negara Indonesia Persero, Tbk.)
Pengarang : Candy Bestari Purnomo, author
No. Panggil : S-pdf
Jenis Koleksi : UI - Skripsi Membership
Lokasi : Universitas Indonesia Library
Peran Influencer Marketing dan Online Customer Review terhadap Brand Attitude dalam Meningkatkan Brand Loyalty, Brand Awareness, dan Purchase Intention pada Brand Fashion di Indonesia = The Role of Influencer Marketing and Online Customer Reviews on Brand Attitude in Increasing Brand Loyalty, Brand Awareness, and Purchase Intention for Fashion Brands in Indonesia
Pengarang : Siska Anugrah, author
No. Panggil : T-pdf
Jenis Koleksi : UI - Tesis Membership
Lokasi : Universitas Indonesia Library
Analisis Faktor Attitude Toward TikTok Fashion Influencer Terhadap Brand Attitude dan Purchase Intention Konsumen pada Brand Fashion Lokal Wanita = Factor Analysis of Attitude Toward TikTok Fashion Influencers Against Brand Attitude and Consumer Purchase Intention on Local Women's Fashion Brands
Pengarang : Clarine Iralia, author
No. Panggil : T-pdf
Jenis Koleksi : UI - Tesis Membership
Lokasi : Universitas Indonesia Library
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