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Found 206224 Document(s) match with the query 20522202
Pengaruh Celebrity Worship terhadap Brand Attitude, Advertisement Attitude, dan Repurchase Intention Penggemar K-Pop di Indonesia = The Influence of Celebrity Worship on Brand Attitude, Advertisement Attitude, and Repurchase Intention of K-Pop Fans in Indonesia
Author : Swara Hati Nurani, author
Call Number : T-pdf
Collection Type : UI - Tesis Membership
Location : Universitas Indonesia Library
Entertainment Need dan Intention to Purchase Album dan Merchandise: Peran Mediasi Attitude terhadap K-Pop = Entertainment Need and Intention to Purchase Album and Merchandise: The Mediating Role of Attitude towards K-Pop
Author : Sitta Shafa Namira, author
Call Number : S-pdf
Collection Type : UI - Skripsi Membership
Location : Universitas Indonesia Library
Analisis Pengaruh Endorser dan Brand Credibility Terhadap Repurchase Intention Konsumen: Efek Mediasi dari Attitude Towards Brand dan Brand Credibility. Studi Kasus: Wardah = The Impact of Endorser and Brand Credibility On Customer's Repurchase Intention: The Mediating Effect of Attitude Towards Brand and Brand Credibility. Study Case: Wardah
Author : Hanny Fitri Halimah, author
Call Number : S-pdf
Collection Type : UI - Skripsi Membership
Location : Universitas Indonesia Library
Pengaruh celebrity brand dan user personality congruence dalam celebrity endorsement terhadap brand attitude dan dampaknya pada brand purchase intention: studi pada kolaborasi lipstick lokal Indie SAS C dengan Tyna Kanna Mirdad dalam sosial media Instagram = The impact of celebrity brand and user personality congruence on brand attitude and the impact on brand purchase intention: study on local Indie lipstick SAS collaboration with Tyna Kanna Mirdad in social media Instagram
Author : Laura Brigitta Ludju, author
Call Number : S-Pdf
Collection Type : UI - Skripsi Membership
Location : Universitas Indonesia Library
Fear-appeals in advertisements: the influence on uncertainty avoidance culture towards purchase intention & willingness to pay = Pengaruh rasa takut dalam iklan terhadap kultur penghindaran ketidakpastian dalam menciptakan niat beli & kemauan membayar
Author : Daindra Widyaputri Utami Wisaksono, author
Call Number : S70043
Collection Type : UI - Skripsi Membership
Location : Universitas Indonesia Library
Analisis pengaruh kredibilitas endorser terhadap sikap konsumen pada iklan, merek dan minat pembelian : studi kasus: Agnes Monica dalam iklan simPATI = Endorser credibility effects on consumer's attitudes toward advertisement brand attitude and purchase intention : case study: Agnes Monica on simPATI advertisement
Author : Ratna Endatetha, author
Call Number : S44365
Collection Type : UI - Skripsi Membership
Location : Universitas Indonesia Library
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