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Hasil Pencarian

 
Ditemukan 1 dokumen yang sesuai dengan query
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Abrar Shidqy Imza, author
Pemasaran Media Sosial Selebriti: Pengaruh Kredibilitas dan Hubungan Parasosial terhadap Niat Beli, Menggunakan BTS sebagai Endorser = Social Media Marketing of Celebrity: The Effect of Credibility and Para-social relationship on purchase intention, Using BTS as Endorser
Companies alike are finding ways on how to market the product better, and one of the ways is through social media marketing. The use of Influencer in social media marketing is getting more relevance in current years. Many celebrities and social media influencer are targeted by these companies to promote...
Fakultas Ekonomi Dan Bisnis Universitas Indonesia, 2022
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UI - Dokumentasi  Universitas Indonesia Library