Ditemukan 2 dokumen yang sesuai dengan query
Badri Munir Sukoco, author
Jakarta: Erlangga, 2007
658 BAD m
Buku Teks Universitas Indonesia Library
Badri Munir Sukoco, author
Managers could elicit customers repeat purchase behavior through a well-designed reward program. This study examines two extrinsic cues - business longevity and timing effects of reward ? to determine the consumers? perceived risk and intention to participate in this kind of program. Moreover, this study discusses how different levels of...
Depok: Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2015
AJ-Pdf
Artikel Jurnal Universitas Indonesia Library
