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Brethauer, Dale, author
"Nine in ten new products undergo a rigorous research and development procedure, require new manufacturing processes -- and still never earn a dime! A major reason for this staggering new product failure rate is the inability of companies to internally transfer products-in-development from one department to the next. This book...
New York: [American Management Association, ], 2002
e20438129
eBooks Universitas Indonesia Library
