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Ervin Agung P., author
It can be more expensive to acquire a new customer than to make a cross-sale to an existing customer. Nowadays, banks had the problem of declining loyalty from its customer. Banks can no longer have it both ways; to acquire a new customer and to make a cross-sale to an...
2006
MUIN-XXXV-3-Mar2006-46
Artikel Jurnal Universitas Indonesia Library
