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Hasil Pencarian

 
Ditemukan 1 dokumen yang sesuai dengan query
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Hutabarat, Marcella Alika, author
ABSTRACT
Millennials, defined in this study as those born between 1982 and 2004, are often depicted as generation who has distinct preferences, but how are they any different in term of consumption pattern To address that question, this study attempts to compare Millennials consumption to identical age group from previous generation....
2018
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UI - Skripsi Membership  Universitas Indonesia Library