Ditemukan 1 dokumen yang sesuai dengan query
Joseph, Jim, 1963- , author
The decision to pay money for a product or service is often based on more than just the product or service itself. Consumers care deeply about the overall experience of the buying process: They respond to the marketing message, the advertising, the sales approach, the website, the interaction with company...
New York: American Management Association, 2010
e20440633
eBooks Universitas Indonesia Library
