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Keller, Kevin Lane, author

New Jersey: Pearson Prentice Hall, 2008

658.401 2 KEL s

Buku Teks  Universitas Indonesia Library

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Keller, Kevin Lane, author

New Jersey: Prentice Hall Internasional, 1998

658.827 KEL s

Buku Teks  Universitas Indonesia Library

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Keller, Kevin Lane, author

For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. This Global Edition...

Harlow: Essex Pearson, 2013

658.827 KEL s

Buku Teks  Universitas Indonesia Library

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