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Kelly, Lois, 1955- , author
It's official: the old marketing model is dead, and word of mouth is king. But while a lot of attention has been paid to the mechanics of creating buzz, only the savviest of marketers have learned to focus on crafting the right kind of message -- because without it, even...
New York: American Management Association, 2007
e20443642
eBooks Universitas Indonesia Library
