Ditemukan 1 dokumen yang sesuai dengan query
Lidya Lestari, author
Mobile phones industry are more competitive nowadays, it makes mobile phones industry should create differentiation of the product. Sony Ericsson which became one of mobile phone provider launches HP K550i with intention to attract buyer intention of consumer by showing product attribute. One of stategy Sony Ericsson Mobile Communication can...
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2008
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UI - Skripsi (Open) Universitas Indonesia Library
