Ditemukan 1 dokumen yang sesuai dengan query
Looy, Amy Van, author
This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing,...
Switzerland: Springer International Publishing, 2016
e20528444
eBooks Universitas Indonesia Library
