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Mathieson, Rick, author

New York: Amacom, 2005

658.872 MAT b (1)

Buku Teks  Universitas Indonesia Library

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Mathieson, Rick, author

Camera phones, car GPS locators, EZ-pass, and similar advances are the height of convenience, but the technologies behind them are also powerful tools for major cutting-edge marketing. McDonalds, Starbucks, Wal-Mart, Prada, and other top marketers are using an array of wireless technologies to transform the way consumers experience the brands...

New York: American Management Association, 2005

e20441766

eBooks  Universitas Indonesia Library

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Mathieson, Rick, author

Call it the digital generation. The iPhone-toting, Facebookhopping, Twitter-tapping, I-want-what-I-want, how-I-wantit generation. By whatever name, marketers are discovering that connecting with today's elusive, ad-resistant consumer means saying goodbye to 'new media', and hello 'now media'. Featuring exclusive insights and inspiration from today's top marketers as well as lessons from some...

New York: [American Management Association;, ], 2010

e20440554

eBooks  Universitas Indonesia Library

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