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Oosterwal, Dantar P., author
There may be no more iconic American brand than Harley-Davidson. But like many storied companies, Harley has had to evolve to stay on top and at times its very existence has been threatened. Practically extinct in the mid-1980's, the company began a miraculous turnaround centered on a product development and...
New York: American Management Association;, 2010
e20440721
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