Ditemukan 1 dokumen yang sesuai dengan query
Paramita Danastri Pramudia, author
[Emotional brand attachment is a core issue that marketers need to further considerate in
the field of marketing. Marketers find the need to understand the factors that effect consumer’s in
building their emotional brand attachment. They need to understand what are the factors behind
consumers purchase behavior and what keeps them from switching...
Depok: Fakultas Ekonomi Dan Bisnis, 2015
MK-pdf
UI - Makalah dan Kertas Kerja Universitas Indonesia Library
