Ditemukan 1 dokumen yang sesuai dengan query
Sri Widyastuti : Budi Santoso
The green consumer movement is a reflection of people’s concern about the environment and has
given rise to the green market. Companies that want to survive in this market must be able to apply a
green label to all aspects of their business. This research aims to understand the influence of attitude,
perceived...
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2016
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Artikel Jurnal Universitas Indonesia Library
