Ditemukan 2 dokumen yang sesuai dengan query
Veloso, Maria, author
When it comes to copy, what works in the brick - and mortar world does not necessarily grab Web consumers...and with new developments like social networks, blogs, and YouTube, the strategies that worked even a few years ago, are unlikely to grab people's attention today. Completely updated for the current...
New York: [American Management Association, ], 2009
e20440509
eBooks Universitas Indonesia Library
Veloso, Maria, author
With the rise of social networks, "Twitterized" attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of "Web Copy That Sells" gives readers proven...
New York: [American Management Association, ], 2013
e20437502
eBooks Universitas Indonesia Library
