Ditemukan 1 dokumen yang sesuai dengan query
Yudhistya Ayu Kusumawati
Indonesia is a country that majority Moeslem. About product consumption, Indonesian use halal concept. Mazaya is a halal cosmetic that made from safe fabrics. To persuade their audience, Mazaya campaign it product through television advertisement. As halal cosmetic ad, Mazaya shows unique beauty concept that differ from another cosmetic ad....
FSRD-ITB, 2016
303 JSIOTEK 15:1 (2016)
Artikel Jurnal Universitas Indonesia Library
