Ditemukan 1 dokumen yang sesuai dengan query
Blake, David Haven, author
Liking Ike examines the prominent role that celebrities and advertising agencies played in Dwight Eisenhowers presidency. Guided by Madison Avenue executives and television pioneers, Eisenhower cultivated famous supporters as a way of building the kind of broad-based support that had eluded the Republican Party for twenty years. It is customary...
Oxford: Oxford University Press, 2016
e20470113
eBooks Universitas Indonesia Library
