Ditemukan 1 dokumen yang sesuai dengan query
Ferraro, Gary P., author
This is only book that demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business. The text takes a unique five-pronged approach to the study of the cultural environment of global business. It explores (1) such general concepts as culture, ethnocentrism, and culture...
New Jersey: Pearson/Prentice Hall, 2006
302.35 FER c
Buku Teks Universitas Indonesia Library
