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Hasil Pencarian

 
Ditemukan 1 dokumen yang sesuai dengan query
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Balqis Azizah Pradana, author
The Effect of Self-construal on Beauty Product Purchase Intention: Calculating Self-discrepancy and The Presence of Online Consumer Reviews = Efek Konstruksi Diri terhadap Niat Pembelian Produk Kecantikan: Menghitung Diskrepansi Diri dan Keberadaan Ulasan Konsumen Online
Despite the idea that beauty has been defined as a subjective concept, the desire to look good is attaining unprecedented levels. Through the growth of digitalization, the beauty industry has accommodated and advanced its approach to consumers' personalized needs. In explaining the underlying mechanism of consumer behavior, the self-construal theory...
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
MK-pdf
UI - Makalah dan Kertas Kerja  Universitas Indonesia Library