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Mair, Lucy, author

Essex: The Athlone Press, 1971

301.24 MAI a (2)

Buku Teks  Universitas Indonesia Library

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Ferraro, Gary P., author

This is only book that demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business. The text takes a unique five-pronged approach to the study of the cultural environment of global business. It explores (1) such general concepts as culture, ethnocentrism, and culture...

New Jersey: Pearson/Prentice Hall, 2006

302.35 FER c

Buku Teks  Universitas Indonesia Library

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