Ditemukan 2 dokumen yang sesuai dengan query
Tarigan, Bobby Kemuliaen, author
ABSTRAK
Tesis ini membahas analisis hubungan antara personal value dengan shopping orientation pada konsumen di Jakarta dalam pembelian produk fashion pakaian. Penelitian ini bersifat conclusive research design dengan menggunakan metode survey personal interviewing di Mall Taman Anggrek, Mall Kelapa Gading, dan Pondok Indah Mall 2.
Hasil penelitian menunjukkan bahwa tidak seluruhnya variabel...
2010
T28239
UI - Tesis (Open) Universitas Indonesia Library
Maria Anggia, author
Tight competition on the motorcycle industry has shown by the distribution of numerous motorcycle brands in Indonesia. The variety of brand names in nowadays market puzzles the customers. In order to survive and get the biggest share, motorcycle producers have to develop new products that are unique and differ from...
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2009
T26605
UI - Tesis (Open) Universitas Indonesia Library
