Ditemukan 2 dokumen yang sesuai dengan query
This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns...
Switzerland: Springer Cham, 2020
e20535398
eBooks Universitas Indonesia Library
This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Edinburgh, Scotland, the theme of this proceedings draws from the Scottish...
Switzerland: Springer Cham, 2020
e20535190
eBooks Universitas Indonesia Library
