Ditemukan 3 dokumen yang sesuai dengan query
Maeyta Selli, author
This paper aims to: (1) specify factors mediating the effects of consumer animosity towards the
consumers’ willingness to purchase imported products; (2) specify factors mediating the effects of allocentrism
towards consumers’ purchasing willingness on imported product; and (3) examine whether
product quality comparison between domestic vis-à-vis imported products moderates the relationships
between: (a) consumer...
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2014
pdf
Artikel Jurnal Universitas Indonesia Library
Hammam Haris Tasurru, author
Indonesia is a large market for consumer products targeting youth consumers, with populations of more than 70 million young inhabitants and market size of USD 155 billion. The large size of this potential market attracts foreign products with globallyrecognized brands to enter the Indonesian market. The objective of this study...
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2014
pdf
Artikel Jurnal Universitas Indonesia Library
Imam Salehudin, author
This research aims to investigate the role of government buy-local campaign to increase consumer willingness to purchase local products in Indonesia. This paper also aims to identify relevant mediating variables between exposure to ?buy local? campaign and willingness to purchase local products. This research use questionnaire data from 394 respondents...
[place of publication not identified]: Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2016
pdf
Artikel Jurnal Universitas Indonesia Library
