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Lovea Maharani Indra, author
......The emergence of creative agencies in Indonesia is in response to marketing strategy concerns that are not too diverse. However, previous studies still focused on the economic capital of a person or a company to build creative agencies (Tasrudi, 2017; Rahayu. 2017; Isyaeva, 2011). To build and maintain a creative...
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020
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