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Rachmi Rida Utami, author
Todays situations force telecomunication company to continuously evaluate, select and prioritize
its product portfolio in order to determine the strategically important products. An analysis of critical
success factors that determine product’s strategic importance acts as a good introduction to review
and manage the product portfolio as well as to seek ways to develop...
Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2013
pdf
Artikel Jurnal Universitas Indonesia Library