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Hasil Pencarian

 
Ditemukan 1 dokumen yang sesuai dengan query
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Erlan, author
Ekuitas merek pada industri pers hubungan ekuitas merek dengan motivasi pembelian konsumen surat kabar tersegmentasi: studi kasus pada harian Ekonomi Bisnis Indonesia = Brand equity on media industry, the relationship between brand equity with motivation to buy of segmented newspaper consumers: case study in Bisnis Indonesia daily
Brand equity is a company asset that gives whacking advantages for company has it. This matter also applies at mass media industry. Beside that, brand equity also gives whacking advantages for publisher. For segmented newspaper like as Bisnis Indonesia daily, market should be clear and growth, even so small ought to...
Depok: Universitas Indonesia, 2006
T22070
UI - Tesis (Membership)  Universitas Indonesia Library