Ditemukan 22 dokumen yang sesuai dengan query
Martin, Dick, author
Everyone puts multiethnic faces in marketing materials, but it's mostly a token gesture. Because even as the U.S. grows increasingly diverse, most professionals have little real knowledge of those different from themselves. "OtherWise" is a deep and engaging exploration of diversity in America and how we can bridge differences-across race,...
New York: [American Management Association, American Management Association], 2012
e20437128
eBooks Universitas Indonesia Library
Brierty, Edward G., author
Upper Saddle River, New Jersey : Prentice-Hall, 1998
658.8 BRI b
Buku Teks Universitas Indonesia Library
Goldstein, Beth, author
New York: McGraw-Hill, 2007
658.8 GOL u
Buku Teks Universitas Indonesia Library
Gutsche, Jeremy, 1978-, author
New York: Crown Business, 2015
338.04 GUT b
Buku Teks Universitas Indonesia Library
Rao, Vithala R., author
New York: Springer, 2014
658.8 RAO a
Buku Teks Universitas Indonesia Library
Harden, Leland, author
With marketing budgets stretched tight, it's harder than ever to justify expenditures, and ensure that marketing dollars are spent in ways that get results. Market ing by the Numbers shows readers how to implement, evaluate, and utilize key analytics to maximize marketing ROI. Explaining best practices and the most useful...
New York: [American Management Association;, ], 2011
e20440635
eBooks Universitas Indonesia Library
Bennett, Greg, author
Traditionally strategies for closing sales have involved pressuring customers, countering their stalling tactics, and overcoming their objections -- behaviors that run in direct opposition to the philosophy of the consultative salesperson. On the other hand, consultative salespeople, afraid of damaging the relationship they’ve nurtured by appearing too aggressive, hope the...
New York: American Management Association;;, 2007
e20441448
eBooks Universitas Indonesia Library
Bernard T. Widjaja, author
Jakarta: Gramedia Pustaka Utama, 2009
658.8 BER
Buku Teks Universitas Indonesia Library
Hutt, Michael D., author
Singapore : South Western Cengage Learning, 2013
658.804 HUT b (1)
Buku Teks Universitas Indonesia Library
With the objective of reducing the high volume of bad practices in business research, this book offers propositions for improving theory construction and empirical testing of theory especially by business scholars. It does so by covering 24 common bad practices, explaining why they are bad and how to replace all...
United Kingdom: Emerald, 2016
e20469493
eBooks Universitas Indonesia Library
