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Hasil Pencarian

 
Ditemukan 2 dokumen yang sesuai dengan query
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Meuthia Alifia Kadi, author
Pengaruh perceived social media marketing activities terhadap brand loyality melalui brand dan value conciousness pada konsumen McDonald's di Kota Depok = The Effect of perceived social media marketing activities through brand and value consciousness towards brand loyalty of McDonald's Consumer in Depok City
Penelitian ini memiliki tujuan guna menganalisis pengaruh perceived social media marketing activities, beserta mediasi brand consciousness, dan value consciousness terhadap brand loyalty pada konsumen di McDonald’s Kota Depok. Penelitian ini menggunakan pendekatan kuantitatif dengan data penelitian dikumpulkan melalui penyebaran kuesioner secara online dan tatap muka kepada 100 responden yang merupakan...
Depok: Fakultas Ilmu Administrasi Universitas Indonesia, 2020
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UI - Skripsi Membership  Universitas Indonesia Library
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Iin Mayasari, author
Purchasing massive prestige brands: the exploration of consumers' value perceptions
ABSTRACT
The objective of the research was to analyze the internal aspects of individual consumer to perceive the massive prestige brands. The brand chosen was influenced by conspicuousness, uniqueness, functional value, extended-self, hedonism, exploration, value consciousness, vanity. The research used quantitative approach by conducting a survey college students, workers and housewives....
Depok: Department of Management Faculty of Economics and Business, Universitas Indonesia, 2017
658 AMJ 9:1 (2017)
Artikel Jurnal  Universitas Indonesia Library