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Hasil Pencarian

 
Ditemukan 2 dokumen yang sesuai dengan query
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Eri Kurniawan, author
Pengaruh Animosity dan Allocentrism terhadap Consumer Ethnocentrism dalam Membentuk Minat Beli Konsumen: Studi Kasus pada Konsumen Jabodetabek dalam Membeli Produk asal Malaysia = The Effects of Animosity and Allocentrism on Consumer Ethnocentrism in Forming Consumer Willingness to Purchase: Case Study on Jabodetaek Consumer in Purchasing Malaysian Product
Tujuan dari penelitian ini terbagi menjadi tiga: (a) memperjelas faktor yang memediasi pengaruh consumer animosity terhadap minat beli konsumen atas produk impor; (b) memperjelas faktor yang memediasi pengaruh allocentrism terhadap minat beli konsumen atas produk impor; dan (c) mengetahui apakah perbandingan kualitas produk antara produk lokal dan produk impor memoderasi...
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
S54112
UI - Skripsi Membership  Universitas Indonesia Library
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Maeyta Selli, author
Effects of animosity and allocentrism toward consumer ethnocentrism in shaping consumers’ willingness to purchase: a case study on consumers in greater jakarta (jabodetabek area) in purchasing malaysian products. / Maeyta Selli, Heri Kurniawan
This paper aims to: (1) specify factors mediating the effects of consumer animosity towards the consumers’ willingness to purchase imported products; (2) specify factors mediating the effects of allocentrism towards consumers’ purchasing willingness on imported product; and (3) examine whether product quality comparison between domestic vis-à-vis imported products moderates the relationships between: (a) consumer...
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2014
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Artikel Jurnal  Universitas Indonesia Library