Ditemukan 1 dokumen yang sesuai dengan query
This Handbook relates marketing actions to various types of risk and return metrics that are typically used in the domain of finance.
Many organizations have found that the value to business operations and financial performance created by the marketing function has become very important. The need to demonstrate this importance has...
Cheltenham, UK : Edward Elgar, 2012
658.8 HAN
Buku Teks Universitas Indonesia Library
