Ditemukan 3 dokumen yang sesuai dengan query
Prayudi, author
Studi ini membahas evaluasi penerapan pemasaran relasional (relationship marketing) pada salah satu penerbit novel di Indonesia, yakni Dastan Books. Berdasarkan analisis yang dilakukan, peneliti menemukan bahwa kerangka evaluasi yang dapat digunakan dalam mengevaluasi penerapan relationship marketing Dastan Books terdiri atas tiga elemen, yakni komitmen, database, dan program. Berdasarkan kerangka evaluasi...
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2009
T26551
UI - Tesis Open Universitas Indonesia Library
Tutik Rachmawati, author
Abstract. This paper discusses a program evaluation study on Community Information Group. It is a program that is established by the Ministry of Communication and Information, which is based on the Ministerial Decree No. 8/2010. Through the program, the government is expected to disseminate public information and, simultaneously, the community...
universitas katolik parahyangan, faculty of social and politics sciences, 2015
PDF
Artikel Jurnal Universitas Indonesia Library
Tutik Rachmawati, author
Abstract. This paper discusses a program evaluation study on Community Information Group. It is a program that is established by the Ministry of Communication and Information, which is based on the Ministerial Decree No. 8/2010. Through the program, the government is expected to disseminate public information and, simultaneously, the community...
universitas katolik parahyangan, faculty of social and politics sciences, 2015
PDF
Artikel Jurnal Universitas Indonesia Library
