Ditemukan 1 dokumen yang sesuai dengan query
Mohammad Hamsal, author
ABSTRAK
The paper describes that guerilla marketing is not limited to traditional means. Nowadays, its use is noticeable in the online space. The greatest benefit of this tool is interactivity, inclusion, unlimited dissemination and feedback. Of course, in order to cope with guerilla marketing, organizations should keep in mind the following...
Jakarta: The Ary Suta Center, 2018
330 ASCSM 43 (2018)
Artikel Jurnal Universitas Indonesia Library
