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Arga Hananto, author
The use of post-purchase online consumer review in hotel attributes study was still scarce in
the literature. Arguably, post purchase online review data would gain more accurate attributes that
consumers actually consider in their purchase decision. This study aims to extract attributes from two
samples of five-star hotel reviews (Jakarta and Singapore) with...
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center,
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Artikel Jurnal Universitas Indonesia Library
